Myriad Global brands put faith in our Extensive Distribution Network

The RAL group is one of India's largest Channel Distribution Company in FMCG Brands, marketing and distributing a range of world-class products at affordable prices. RAL prides itself in 3 decades of JV partnership with reputed global conglomerates such as Ericsson, Matsushita and Panasonic. In India RAL's association with Matsushita (Japan), has resulted in NIPPO being among the most popular dry cell brands.

RAL's distribution also extends to SAARC countries such as Sri Lanka, Pakistan, Nepal & Bangladesh. RAL has under its belt, 30 long years of experience in Marketing & Distribution of FMCG products of different brands of top global companies such as Matsushita (Japan), Luv n Care (USA), American Safety Razor Company (USA) and Goodbaby (China) among others.

RAL caters to more then 500,000 Retail and 500,000 wholesale outlets across the country, matching logistics with an experienced salesforce exceeding 30 years of customer delight.

RAL's extensive reach ranges from small grocery shops to large format and multi-outlet chains. We have extensive representation and warehouse facilities, in every state of India, and throughout the South Asian Region.

Global Brands. Built on our Trust

Countless people trust us for light and power

"NIPPO", A name that stands for quality, consistency, safety, value for money, leadership, responsibility and of course performance that is second to none. A brand that spells reliability and dependability for light and power. The NIPPO range of products, is manufactured by Nippo Battery Company Limited, India, who commenced operations in 1972.

Currently, the second largest Battery manufacturer in India, "NIPPO" dry cell batteries and torches are being marketed in India by RAL (Radiohms Agencies Limited), in technical manufacturing collaboration with Matsushita, of Japan.

For many years now, generations of Indians have trusted and continued to put their trust in the NIPPO brand from RAL.

Innumerable men trust us for incredibly smooth shaves

Representing some of the best international brands, RAL brings to India the Glide brand of  shaving systems and accessories, from American Safety Razor Company.

In the business for 125 years, ASL is also the largest private labeling firm, in the shaving segment, supplying to all major retail chains. Worldwide, ASR manufactures, markets and distributes a popular and affordable range of disposable wet shaving razors, such as Glide. Glide has a wide range of products for men - with various sub-brands Ultra and Ultra Plus-1, Ultra 5-up, Pace up and Speed-3.

And thanks to RAL, American Safety Razor Company's Indian representative, innumerable handsome Indian men, can now put their faith, in the GLIDE range of shaving systems, every morning.

Numerous beautiful Indian women trust us for silkier, smoother skin

RAL also distributes a range of twin blade shaving systems for women - in association with the 150 years old American Safety Razor Co. Ltd., USA's  third largest razor company.

The brand - Glide for Women, is now available across the country. Glide range of razors have non-slip handles and no slip rubber grips to provide better control along with an exclusive feature, Aloe Vera lubricant strips, which makes shaving an easy and convenient experience, removing hair and moisturizing the skin at the same time. Glide for Women range spans Grace, Glory and Bkini.

No wonder then, the new-age, modern and fashion-conscious Indian Woman of today trusts the GLIDE range of shaving systems, brought to India by RAL.

Scores of Indian mothers, trust us for caring for their loved ones

RAL  has tied up with Luv n'Care of USA, to distribute the world’s largest  brand NUBY - highly in demand for its customized and scientifically designed range of Infant Care products, for over 4 decades, now. Luv n'Care exports its 'NUBY' brand  of products to around 120 countries, worldwide.

In India  Luv n'Care's marketing and distribution network is being handled by  RAL. Under the 'NUBY' banner, the comprehensive range of infantcare products available includes  non-drip sippers, no-spill cups, teethers, orthodontic pacifiers, toothbrush, mothercare products, feeding, grooming,  spoons & forks -combining unique patented features with aesthetic designs and colourful shades.

Indeed, NUBY is winning the hearts of discerning Indian parents who trust its products, distributed in India by RAL.

Multitudes of parents trust us, for feeding & infantcare needs

Radiohms plans to tap onto the Rs. 500 crore infant care product market, with its in-house brand 'PURPLE TURTLE - designed to address the infantcare and baby feeding needs, across all major towns and cities within India and the rest of South Asia.

Through 'PURPLE TURTLE', RAL will provide to the hitherto unorganised infantcare segment in India, a range of quality options for discerning parents and their precious babies, in all major towns and cities, at extremely affordable prices.

 RAL with its strong infrastructure, wide distribution network, global quality products and services will ensure that vast numbers of Indian parents will put their trust in the PURPLE TURTLE range of baby feeding bottles and nipples.