RAL is one of India's largest Channel Distribution Company in FMCG brands, prides in three decades of Joint Venture Partnerships with global conglomerates like Ericsson, Matsushita and Panasonic.

RAL's distribution extends to SAARC countries such as Sri Lanka, Pakistan, Nepal and Bangladesh. RAL has marketed and distributed products of top global companies such as Luv n Care (USA), American Safety Razor Company (USA), Matsushita Electric Industrial Co. Limited (Japan) etc. With its extensive reach starting from small grocery shops to chain departmental stores, RAL caters to more than 500000 retail and 500000 wholesale outlets across the country.